What is Growth Hacking

We specialise in growth hacking – a rapid iterative process that aims to maximise digital take-up and online conversions. It’s in our name and our DNA.

The growth hacking concept is to make fast-paced experimentations in strategy, product development, marketing and communications. These tests (hacks) must be measured and tracked and the data generated used for smart decision-making and rapid pivots..

Experimentation is critical for growth hacking but it must be accompanied with conscious and consistent analytical study of the resulting data. Measure what matters. Without such a feedback loop, a sustainable growth culture is a forlorn prospect and impossible to sustain.

And then share the results across the business; knowledge does not flourish in a vacuum. Cross-sharing across teams and disciplines breaks down silos.

Apply and learn, rinse and repeat.

More To Explore

Growth Resources To Explore

Sean Ellis has been credited with coining the term ‘growth hacker’. Sean, founder of SAAS company Qualaroo (UX insights), runs the website GrowthHackers.com. Whilst not having the friendliest of user interfaces it is a treasure

Should you aspire to a Growth Culture?

Do you ever reflect on what is really important to you and your business? Regular reflection should not be avoided, instead it should be encouraged (and even diarised).  What do you aspire for your business,