We specialise in growth hacking – a rapid iterative process that aims to maximise digital take-up and online conversions. It’s in our name and our DNA.
The growth hacking concept is to make fast-paced experimentations in strategy, product development, marketing and communications. These tests (hacks) must be measured and tracked and the data generated used for smart decision-making and rapid pivots..
Experimentation is critical for growth hacking but it must be accompanied with conscious and consistent analytical study of the resulting data. Measure what matters. Without such a feedback loop, a sustainable growth culture is a forlorn prospect and impossible to sustain.
And then share the results across the business; knowledge does not flourish in a vacuum. Cross-sharing across teams and disciplines breaks down silos.
Apply and learn, rinse and repeat.