- Sean Ellis has been credited with coining the term ‘growth hacker’. Sean, founder of SAAS company Qualaroo (UX insights), runs the website GrowthHackers.com. Whilst not having the friendliest of user interfaces it is a treasure trove of case studies, Q&As and posts relating to the growth hacking concept. The site has a great community feel to it. Sean also shares his knowledge in his book Hacking Growth and his Breakout Growth podcast.
- Another worthwhile blog to check out is Andrew Chen’s (AndrewChen.co). Andrew wrote a celebrated essay entitled Growth Hacker is the new VP Marketing with specific reference to an Airbnb case study. Andrew is a partner at the VC firm, Andreeson Horowitz, and his newsletter is well worth subscribing to.
- Brianne Kimmel’s thoughts on growth and go-to-market are regularly thought-provoking Brianne runs the invite-only SAAS School for entrepreneurs and the Work Life Venture Fund backed by some very impressive Silicon Valley investors.
- Mattan Griffel, a professor at Columbia Business School, runs a series of video lessons on growth hacking at OneMonth.com.
Do you ever reflect on what is really important to you and your business? Regular reflection should not be avoided, instead it should be encouraged (and even diarised). What do you aspire for your business,