Sean Ellis has been credited with coining the term ‘growth hacker’. Sean, founder of SAAS company Qualaroo (UX insights), runs the website GrowthHackers.com. Whilst not having the friendliest of user interfaces it is a treasure trove of case studies, Q&As and posts relating to the growth hacking concept. The site
Do you ever reflect on what is really important to you and your business? Regular reflection should not be avoided, instead it should be encouraged (and even diarised). What do you aspire for your business, where do you want to take it and how does this dovetail with your personal
We specialise in growth hacking – a rapid iterative process that aims to maximise digital take-up and online conversions. It’s in our name and our DNA. The growth hacking concept is to make fast-paced experimentations in strategy, product development, marketing and communications. These tests (hacks) must be measured and tracked